Think Outside- How to Market Yourself When You're on a Budget

FWL offices in Solana Beach, CA.

FWL offices in Solana Beach, CA.

Okay, so you’ve decided to launch off on your own… you’re ready to build your clientele and get started with your projects! You know you need to market yourself to grow, but not sure how? I’ve got you covered. I started my landscaping business over 12 years ago on pretty much nothing, during that time I’ve learned some of the best ways to market myself while still staying within my budget!

Three ways to market yourself without blowing your budget!

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  1. Understand your key strategy. Are you trying to get more clients or keep the ones you already have? Focusing on one of these will help you be successful in achieving your ultimate goal

  2. Identify ways to “Wow” your clients. Set up a system that reminds you to contact your clients on the project anniversary “just to say hi”. People love personal touches, if you deliver a relationship not just a service people will be more likely to recommend you to a friend. And word of mouth marketing is the best kind, FREE!

  3. Become the Expert in your area… Can you niche your expertise on edible landscapes? What about rainwater harvesting or pet-friendly landscapes. Identifying yourself as an expert in your community will help you stand out from the rest

    More ways to MARKET ON A BUDGET will be in my playbook ‘Think Outside”! A monthly 15-20 page PDF where I teach you tips and tricks of the landscaping trade. Whether you’re new to the business or been in landscaping for years there’s something for you.

Was this helpful? I hope so!

I look forward to sharing more both here and in my Playbook, “Think Outside” - Insider tips from a Landscape Designer & Contractor

“Make today the day you better yourself and your business” - Ryan